The most important concept of Web 3.0 is "you own your data". The confirmation of personal data ownership, and then turning personal data into personal fortune is our vision and strategy. The best way to educate end-users is through commercially operated business-ready DApps. Building commercially viable DApp is the only and best way to engage with the community and enlarge it.

DMA is the decentralized marketing and commerce framework. It utilizes the public blockchain resources and services, such as public ledger, DID, distributed storage, P2P communication, to build the digital marketing layer, packed with various business logical modules. DMA provides all kinds of support to help DApp developers build DApp through simple steps.

Use Cases

DMA supports broad range of scenarios, enabling DApps in decentralized digital marketing and commerce domain.

E-Ticket

This use case includes performances, live shows, sporting events, ticket management for various gatherings. DMA can help the event ticketing platform to tokenize the tickets, making it easy for selling in the online ticketing platform. The e-ticket can also be easily sent, transferred, sold/bought among people in secondary market. The original ticket issuer can put restrictions on the e-ticket, such as the frequency, liquidity, price range of the ticket. This kind of asset should follow non-fungible Token Standard.

Digital copyright-ed content

The digital content, such as e-book, music, pictures, documents, can be managed by DMA framework’s digital asset controller. The controller features several smart contracts defining the rights and duties as well as profit distribution mechanisms.

Digital Advertisement Service

Advertisers look for good quality data source to push accurate and relevant commercials. Customers with dynamical personal portrait data like to share with the right ad agent or direct channel who offers the right price for usage. DMA data management and utilization services make the match-making job easier. It helps maximizing the ad efficiency and accuracy, and automatically distribute expense, commission and profit, with minimum intermediary agent involvement.

Social Commerce

Elastos uses DID sidechain to provide ID management features. Every user, device, entity uses the Elastos DID sidechain.DID is used to manage users as well as the relationship between DIDs via various marketing activities. Such relationship generates dynamic social graph. Social graph brings the most efficient way to target marketing and e-commerce.

Roadmap

	2018.9.1 Project Kick-off
	2018.9.15 Requirement & Spec
	2018.11.15 DMA Basic Layer
	2018.12.31 DMA Biz Layer
	2019.1.31 DMA 1.0 Beta release - Pilot dApp ‘Uptick’ release.
	2019.2 ~ 2019.3 Stabilise the DMA 1.0 beta - Launch ‘Early Access Program’ to support commercial dApp development - Build the economic model of DMA.
	2019.4 Release DMA 1.0 to the general public
	2019.5~2019.6 Launch commercial dApps - Kick-off DMA 2.0 development

Pilot dApp

Uptick	DMA 1.0 focuses on digital asset management. We chose the ticketing industry and built ‘Uptick’ as the first pilot dApp powered by DMA. Uptick is a decentralised marketplace for buying and selling tickets. We welcome business owners to join Uptick and run their own business on the platform. People can also develop their own ticketing dApp based on Uptick.
	Eventually we aim to be the enabling layer for local businesses to create their own ticket dApps across all regions. Uptick is just a vertical domain that DMA covers. We hope that people can get inspiration from Uptick and come up with even more innovative dApp projects.

CHOOSIT	CHOOSIT is the combination of trusted merchants, with the added bonus of a decentralised online store that enables real time profit shares deriving directly from the content creators. This is more than just a ‘decentralised Amazon’. This is a completely transparent and open platform, which truly gives the power back to the creators.
	CHOOSIT is the first version of the online store with a minimum set of basic flows. At this stage, we will limit the scope of goods to copyrighted artwork designed products. The first store in CHOOSIT is operated by the StarryMedia team .The store will focus on selling t-shirts, hats and other cultural and creative products. We welcome consumers to purchase, and designers to participate.
	We have customized a limited edition ElastosDMA T-shirt and cap, and the postage is halved! Don't be hesitate，just download the app to buy the exquisite goods.

Community contribution

	RUNARUN - Real name ticketing dApp
	In the past decade, the marathon has grown very fast and the race ticket has gradually become scarce assets.However, the lack of fairness in ticket sales, the high cost of real-name and qualification check systems, and the difficulty of transferring tickets have made it increasingly more difficult for organisers and sports enthusiasts.
	ElastosDMA community members tried to solve these tough questions. They use a standard marathon event as the scenario to develop a real-name electronic ticket distribution and circulation platform based on blockchain, including features such as registration, payments, transfers, and deposits.
	Through 36 hours of all-out efforts, the "Star Team" composed of five ElastosDMA community members won the 2019 DoraHacks’ Hackathon, Elastos blockchain theme! The team will continue improving this dApp and bring it to the market soon.

Design by Michael S

Team

DMA team has 10+ years continuous experience in digital marketing and O2O e-commerce business. Our goal is to build decentralized marketing and commerce platform to support the mega-trend of the upcoming token economy revolution. The team is cutting edge technology orientated, focusing on blockchain technology, digital marketing and e-commerce platform development and operation.